Architecture

White Box

Architecture for business should embody the values and objectives of a companies brand, and stand as a physical manifestation of the brands core values. In collaboration with design agency TODA, we undertook the interpretation of Room Studio's values into its physical space. Modern, flexible, unique, high quality, hospitable, sustainable, are words ROOM uses to describe its self.

With this in mind we developed a distinctive white box, full of natural light with every convenience provided to help ROOM's customers do their best work.

Client

Photo Studio

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Brand Communication in 3D

Fristam, a German based manufacturer specializing in industrial pump systems, is driven by high quality, precision engineering. In an effort to realign their visual language with their company goals, Fristam engaged TODA to redesign their brand communication standards. Implementation of these new standards involved renovation of one of the key connection points with clients, trade shows. Collaborating with TODA we interpreted these new communication standards in three dimensions to create an immersive branded environment. Implemented in a modular format, the trade show display can be deployed in various spacial arrangements providing an economical means of managing Fristam's yearly show circuit.

Client

Fristam

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Loft on a 50 cm Grid

ASSIGNMENT: Cameron Loft. Architecture. Private Residence.

CHALLENGE: Designing a place for someone to live in is a lot like designing the clothes they ware. The architecture has to fit them well and they have to feel good in it, it has to suite their activities and not ware out, it needs to have enough places to hold the things they need to use, and it should become more comfortable the longer they live in it. Along with the experience of the occupants, all these practical elements congeal into a notion of "home," which the space will eventually come to represent. Our job was to provide the practical elements that set the stage for our clients daily lives.

SOLUTION: This small Manhattan loft is designed for a photographer and a designer. One is a collector and the other a minimalist. They often work at home and the space is quite small, a little over 100 sq meters. They were fortunate to have been able to purchase their neighbors studio apartment shortly after purchasing theirs so the combined space was just enough for a bedroom and a large common area that functions as both living, entertaining, and working space.

A large communal table at one end of the room functions for working and entertaining. At the other end of the room a living area combines the functions of library, lounge, and home theater. All of the necessities such as the kitchen, bedroom, bathrooms, storage and library are integrated into the perimeter of the room and to tie all these functions together a 50 cm grid was established providing the basis for the design and the unifying element common to all areas in the space. A minimum of furnishing was used to open up the space and this was accomplished by integrating most of the necessities directly into the architecture. The net effect is that this relatively small space seems spacious and both occupants report being quite thrilled every day as they live and work in their small Manhattan loft.

Client

Cameron Residence

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Concrete & Plywood

In a creative studio lots of unexpected activities occur. Some are serious some loud, some quiet, some outrageous and some absolutely inappropriate. What space can not only contain all this but encourage it? Our design for the TODA studio in Manhattan takes a hands off approach, cleaning up existing 100 year old walls and polishing the old cement floor which once hosted a produce market.

In the middle we constructed a box of humble construction plywood, stained bright white. Built with transformable doors and hatches the box can be opened up for maximum visibility or locked down to provide a serious enclosure … for quiet meetings on the inside and on-demand display space out.

Client

West Broadway Studio

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Immersive Branding

Qmed is an innovator in the medical beauty industry and a leader in the lip enhancement market. Qmed meets customers at a series of industry shows across Europe each year with the main events taking place in Paris and Monaco. Collaborating with Qmed's design agency TODAY Creative in Stockholm Sweden, we interpreted TODAY Creative's brand principles and design standards into three dimensional form creating an immersive branded environment. Qmed estimated a doubling in customer traffic as a result of their new environment.

Client

QMed

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Chinese Art and Artifacts Display

These collectors of Chinese art and artefacts required museum quality accommodations in which to display and maintain their collection in a two story space also used for the reception of guests. MARKNADEN responded by incorporating the collection into the formal staircase. By creating a series of glass casings and shelving units throughout the perimeter of the staircase, the art pieces became an integral part of the movement between the two floors. The combination of art and artefacts with a stark modernist environment and the functional requirements of the space make a warm and efficient space that equally serves all its required uses.

Client

Liberty Street Residence

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Rare Books

An individuals interior space should very much be a reflection of their interests and curiosities. This very personal input constitutes the main tools we use to approach the creation of bespoke environments. In the case of the King Residence the curiosity in question was the love of books. An author by trade, our collaborator and client not only loved the process of constructing language but also treasures rare example of the work of their piers.

To accommodate these unique occupants of the space, the author and the books, we created a museum quality display case adjacent to the main circulation in the space. With constant circulation through the space our writer friend and their treasured possessions were constantly brought into visual contact, eliciting a thoughtful contemplation and sometimes inspiration from these valued possessions.

Client

King Street Residence

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Adding to Gunnar Asplund's Classic

MARKNADEN recently participated in the Stockholm Public Library International Architectural Competition, by submitting a concept for an addition to the Asplund Library. Sponsored by Swedish Association of Architects, the competition sought to connect the existing library with an addition that would maintain the presence and importance of the current structure while providing functional and exciting new space for their expanding collection. Mark's 'spiral' concept was designed to work in harmony with the current structure while creating a distinct, but modest space that flowed from top to bottom in a circular spiral.

Client

City of Stockholm

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MARKNADEN
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Brooklyn, NY 11216

T +1 917 727 0170
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Helen Hur-Paguia helen@mark-naden.com Boris Kontorovich boris@mark-naden.com
Mark Naden mark@mark-naden.com Francesco Rossetti francesco@mark-naden.com

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