ASSIGNMENT: Crystal vases for the US wedding market

CHALLENGE: Swedish crystal company Orrefors Identified a retail opportunity in the US market for products connected to the wedding gift market. We were engaged to determine a product concept to meet the needs of this market.

SOLUTION: In association with our sister agency TODA, we worked to develop a product concept that would tie into an advertising campaign that drove sales of Orrefors product in the wedding gift market. Our idea centred around the creation of multiple and duo vase concepts. These all reflected the dual nature of a wedding, and through the print advertising campaign, identified the dual vase designs with the marrying couple. In this particular version, the concept of stripes was used to make the connection.