Expand, Drain Borad and Dish Rack

ASSIGNMENT: Dish Rack Drain Board

CHALLENGE: To develop a highly useful low cost product for the dish cleanup market

SOLUTION: With extremely tight price point restrictions and a short development schedule Target's US buyers provided us with quite a challenge with this project but we were happy to meet the assignment head on. We responded with a unique expandable design that enables a flexible draining surface size to meeting a wide spectrum of customer's counter top configurations. Add to this a new three sided concept for dish racks allowing for a dramatic increase in storage capacity, and you have a reasonably priced product that is long on function. Just what Target asked for, and a bit more.

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OXO

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